Assistant Performance Marketing Manager
Core
Lead customer acquisition and retention roadmap for pedroshoes.com by owning the full-funnel performance media mix, forecasting budgets, and architecting data solutions.
Role type
Assistant Manager of Digital Performance Marketing
Builds
Ecommerce profitability and efficiency via multi-channel digital advertising and retention strategies
Domain
Fashion retail / Digital Performance Marketing
Required skills
Full-funnel performance marketing strategy, multi-channel budget forecasting, ROI modeling, CDP audience segmentation, automated marketing flows, A/B and multivariate testing, generative AI application, affiliate program management, executive dashboard creation
Preferred skills
Data-driven strategic planning, cross-functional partnership, team mentorship
Technologies
Meta Ads, Google Ads (SEM, Display, Performance Max), TikTok, Excel, Looker Studio, Power BI, Customer Data Platforms (CDP), generative AI tools
Responsibilities
Develop and execute comprehensive performance marketing strategy across Meta, Google, and TikTok; Define target KPIs (Blended ROAS, CAC, LTV) and translate business goals into actionable media plans; Own the multi-channel digital marketing budget and forecast spend to maximize ecommerce profitability; Lead the translation of complex campaign data into strategic business insights and build executive dashboards; Leverage CDPs to build advanced audience segmentation and drive personalized automated marketing flows; Act as the strategic bridge between data and design to provide data-backed creative direction; Design and govern a robust testing framework across ad creatives, audiences, and site landing pages; Drive the strategic roadmap for the Affiliate Marketing program; Mentor junior team members
Seniority
Assistant Manager, hands-on IC with leadership responsibilities
