Senior Creative Strategist
Core
Lead the development of high-performing ad creatives across paid social channels, owning the creative strategy lifecycle from ideation to scaling.
Role type
Senior Creative Strategist (Paid Social)
Builds
High-converting ad creatives and testing pipelines for paid social campaigns
Domain
Performance Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy, Paid social platforms (Meta, TikTok, YouTube), Direct response marketing, Creative testing frameworks, Performance data analysis, Campaign scaling
Preferred skills
Team management, Mentoring creative teams
Technologies
Meta Ads, TikTok Ads, YouTube Ads
Responsibilities
Develop and execute data-driven creative strategies for paid social campaigns, Lead creative ideation and testing frameworks, Analyze creative performance metrics and iterate on winning concepts, Collaborate with media buyers to align creative with campaign goals, Work with designers and copywriters to produce high-converting assets, Conduct competitor research and identify emerging creative trends
Seniority
Senior, hands-on IC
