Senior Growth Director
Core
Define and execute a global user growth strategy for a digital asset financial services firm, focusing on priority markets and scaling acquisition across paid media, SEO/SEM, and affiliate channels.
Role type
Senior Growth Director
Builds
Scaled user acquisition and retention frameworks for a crypto trading and wealth management platform
Domain
Digital assets / Crypto finance / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Global growth strategy, paid media management, SEO/SEM, affiliate channel management, CAC optimization, ROI analysis, Go-to-Market strategy, conversion funnel optimization, A/B testing, marketing automation, CRM development, data infrastructure leadership, cross-functional collaboration
Preferred skills
Experience in crypto ecosystem, institutional client growth, MarTech tooling, user lifecycle management
Technologies
EDM, push notifications, attribution models, event tracking, MarTech tools
Responsibilities
Define and execute global user growth strategy, drive scaled acquisition across multiple channels, optimize CAC and channel efficiency, align marketing objectives with business metrics, manage conversion funnel from registration to retention, build marketing revenue attribution models, lead GTM strategy for new products, develop CRM and marketing automation capabilities, drive user engagement and LTV improvements, lead build-out of marketing data infrastructure
Seniority
Senior, hands-on IC