Growth & Performance Marketing Manager
Core
Drive order numbers and revenue growth for a meal kit brand using paid and owned digital channels, strategic partnerships, and data-driven customer segmentation.
Role type
Growth & Performance Marketing Manager
Builds
Customer acquisition, retention, and sales growth via digital marketing campaigns and partner programs
Domain
Food & Beverage / Meal Kits / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic thinking, data analysis, cross-functional collaboration, KPI management, campaign strategy, budget management, partnership management
Preferred skills
Experience with loyalty programs, complex environment problem-solving, external stakeholder engagement
Technologies
CRM, Paid Media, Social Paid Media, BI tools, Web analytics
Responsibilities
Drive sales growth via paid/owned digital channels, manage strategic partnerships for footprint expansion, report on marketing metrics and ROI, support content creation and campaign rollouts, set annual marketing strategy and targets, manage marketing and discount budgets
Seniority
Mid-level, hands-on IC