Sr. Marketing Manager
Core
Lead marketing strategy and drive pipeline generation for AI-driven robotic vision systems in the industrial automation sector.
Role type
Sr. Marketing Manager (B2B Demand Generation)
Builds
Marketing campaigns and content for robotics and automation software
Domain
Industrial automation, robotics, AI, machine vision
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing, demand generation, account-based marketing, industrial ecosystem mapping, HubSpot, strategic thinking
Preferred skills
Experience with technical products, engineering audiences, LinkedIn thought leadership
Technologies
HubSpot
Responsibilities
Define Ideal Customer Profiles (ICP), map industry ecosystems (OEMs, integrators), develop marketing strategy, manage campaign roadmap, track campaign performance, coordinate trade show participation, align with sales teams
Seniority
Senior, hands-on IC