Marketing Manager
Core
Driving organizational growth through data-driven digital marketing, funnel optimization, and scaling customer acquisition, retention, and monetization channels.
Role type
Senior Growth Marketing Manager
Builds
Customer acquisition, activation, retention, and revenue growth via digital channels
Domain
Digital Marketing / Growth Hacking
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Data-driven marketing, funnel optimization, A/B testing, CRO, performance marketing, CRM management, marketing automation, cohort analysis, strategic planning, team leadership
Preferred skills
Postgraduate degree in Digital Business or Growth Hacking, experience with programmatic advertising
Technologies
Google Analytics 4, Data Studio, Mixpanel, Amplitude, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, HubSpot, Salesforce, Zoho, Zapier, ActiveCampaign, Mailchimp
Responsibilities
Design and execute growth marketing strategy for acquisition, activation, retention, and revenue; Develop and optimize performance marketing campaigns across paid and organic channels; Define and track key metrics including CAC, LTV, ROI, churn, and conversion rate; Lead A/B testing and CRO experiments to optimize conversion funnels; Manage email marketing, automation, and CRM to boost engagement and retention; Coordinate cross-functional teams (design, content, data, tech) to execute growth strategy; Identify and scale new customer acquisition channels; Prepare performance reports and growth projections for executive leadership
Seniority
Senior, hands-on IC with team leadership
