Director of Growth & Distribution – Personal Savings
Core
Own and scale customer acquisition and deposit distribution for OakNorth's Personal Savings business, building a diversified mix of direct and partner channels.
Role type
Senior commercial leadership (Director)
Builds
Direct customer acquisition channels, introducer/affiliate partnerships, and third-party distribution footprints for a deposit-taking bank.
Domain
Retail banking / Fintech / Personal Savings
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Growth strategy execution, partnership negotiation, team leadership, customer acquisition economics (CAC/LTV), cross-functional collaboration, regulatory compliance navigation, strategic planning, data-driven performance management, channel diversification, product roadmap alignment.
Preferred skills
Experience scaling from zero to scale, operating in highly regulated environments, balancing volume with margin discipline, building commercially sharp teams.
Technologies
Paid search, affiliate platforms, introducer networks, data analytics tools, CRM systems.
Responsibilities
Own direct customer growth strategy with volume and cost targets; identify and launch new acquisition channels; build scalable referral and introducer models; optimize conversion and onboarding journeys; lead commercial negotiations for distribution partnerships; manage partner performance and economics; lead and develop growth marketing and partnerships teams; align growth plans with treasury and funding requirements.
Seniority
Director, strategic & hands-on leadership
