Creative Strategist (Performance Marketing)
Core
Bridge between media buying and creative teams to ensure ad pixels and words convert based on performance data rather than gut feeling.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
High-performing ad creatives that scale customer acquisition and revenue for a DTC pet supplement brand.
Domain
Direct-to-consumer (DTC) pet supplements / Performance Marketing
Required skills
Data analysis of ad platform metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS), Creative auditing, Direct-response scriptwriting, Concept development, Storyboarding, Customer pain point identification
Preferred skills
Experience with Meta, TikTok, and YouTube ad platforms, Knowledge of AIDA framework, Ability to translate data into creative direction
Technologies
Meta, TikTok, YouTube
Responsibilities
Analyze performance metrics to identify winning creative patterns, Develop concepts and write direct-response scripts, Create storyboards for visual engagement, Conduct creative audits to align with customer journeys, Generate structured creative tests to scale winning concepts, Act as director and translator between strategy and production teams
