Creative Strategist
Core
Develop performance creative strategy for paid media campaigns to drive customer acquisition for gut and microbiome health supplements.
Role type
Senior performance creative strategist (direct-response)
Builds
Paid media campaigns (Meta-focused) for B2C/DTC supplement brands
Domain
Health supplements / Direct-response performance marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Performance creative strategy, Direct-response copywriting, Meta paid media expertise, Data-driven creative iteration, Conversion-focused messaging, A/B testing frameworks
Preferred skills
Experience in supplements/health industry, Background in copywriting, Familiarity with media buyer workflows
Technologies
Meta Ads Manager, Creative testing platforms
Responsibilities
Own performance creative strategy for paid media, Develop angles and messaging frameworks, Translate performance data into creative decisions, Build and refine creative testing roadmaps, Brief and iterate with creative teams, Analyze winning vs losing creatives to scale results
Seniority
Senior, hands-on IC