Growth Marketing Manager
Core
Own and scale digital customer acquisition programs to drive qualified website traffic and revenue through paid media, experimentation, and data-driven strategies.
Role type
Growth Marketing Manager
Builds
Paid media campaigns, creative testing engines, and acquisition frameworks for a digital platform
Domain
Digital Performance Marketing / E-commerce
Required skills
Paid media campaign management, budget pacing and bid optimization, ROAS and CAC analysis, A/B testing and experimentation design, funnel performance analysis, creative asset development, CRM segmentation, cross-functional collaboration
Preferred skills
Microsoft Dynamics CRM expertise, digital agency background, AI-powered marketing tools proficiency
Technologies
Google Ads, Meta Ads, YouTube Ads, Criteo, Microsoft Dynamics CRM, Customer Insights Journey
Responsibilities
Plan and launch paid media campaigns across Google, Meta, and YouTube; optimize campaigns to improve ROAS and reduce CAC; develop and execute structured experimentation programs for audiences and creatives; analyze funnel metrics including conversion rates and LTV; collaborate with sales and product teams to improve conversion journeys; forecast marketing performance and model revenue growth
Seniority
Mid-Senior, hands-on IC
