Paid Search Specialist
Core
Driving lead generation through paid search campaigns on Google Ads, Bing, and paid social channels.
Role type
mid-level performance marketing specialist
Builds
lead generation campaigns for a global HR and business services group
Domain
digital performance marketing / HR services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads campaign management, keyword strategy, bid optimisation, A/B testing, conversion rate optimisation (CRO), Google Analytics, Google Tag Manager, CRM integration
Preferred skills
experience with Salesforce, scaling campaigns while managing acquisition costs
Responsibilities
Manage and optimise Google Ads, Bing and paid social campaigns focused on lead generation; Conduct deep keyword research, bidding strategy optimisation and audience targeting; Create and test high-performing ad copy and landing page variations through A/B testing; Monitor and optimise conversion funnels, CTR, CPA and ROAS; Analyse campaign performance and translate insights into actionable optimisation strategies; Work closely with marketing and sales teams to improve lead quality and conversion performance; Identify opportunities to scale campaigns while maintaining strong acquisition costs