Creative Strategist, Growth
Core
Lead creative strategy and testing for paid acquisition across Meta, TikTok, YouTube, and Google, turning performance data into high-converting ad concepts and scripts.
Role type
Senior Creative Strategist (Growth)
Builds
Scalable paid social and video ad campaigns for Linktree's user acquisition
Domain
Social media marketing, performance advertising, short-form video
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy, data-driven hypothesis testing, direct-response scripting, agency management, performance optimization, creator/UGC workflow management
Preferred skills
None stated
Technologies
Meta, TikTok, YouTube, Google Ads
Responsibilities
Develop performance-led creative briefs and testing roadmaps; Write high-converting scripts for short-form video and statics; Manage the full sprint cycle from hypothesis to analysis; Brief and manage external creative agencies; Analyze performance metrics to pivot creative strategies; Oversee creator and UGC workflows
Seniority
Senior, hands-on IC
