B2B Growth Marketing Manager
Core
Generate qualified pipeline and increase awareness among decision-makers in Customer Service, Operations, and HR through content, partnerships, digital campaigns, and curated industry events.
Role type
B2B Growth Marketing Manager
Builds
Marketing Qualified Leads (MQLs) and sales pipeline for a talent platform connecting companies with remote workers.
Domain
HR Tech / Recruitment / SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, demand generation, content marketing, event-driven marketing, marketing automation, CRM management, project management, data analysis
Preferred skills
Startup environment experience, building marketing infrastructure from scratch, SaaS/marketplace/HR tech domain knowledge
Technologies
LinkedIn, HubSpot, webinar platforms, analytics tools
Responsibilities
Develop and execute campaigns to generate MQLs, create and manage thought leadership content (LinkedIn, webinars, podcasts), organize industry events and roundtables, support sales with collateral and lead nurturing
Seniority
Mid-level, hands-on IC
