Product Marketing Manager
Core
Designing go-to-market strategy, positioning, and messaging for SaaS products to drive adoption and revenue.
Role type
Product Marketing Manager (PMM)
Builds
Go-to-market strategies, value propositions, pricing models, and sales enablement materials for SaaS solutions.
Domain
SaaS / B2B Software
Deliverable
product features
Required skills
SaaS business models, pricing and packaging, go-to-market strategy, competitive intelligence, cross-functional collaboration, technical concept simplification
Preferred skills
B2B SaaS experience, Telecom/Payment/FinTech industry knowledge, win/loss analysis
Technologies
JIRA, Confluence
Responsibilities
Define product positioning and value propositions; Develop go-to-market strategies for new launches; Conduct market and competitive research; Own pricing and packaging lifecycle; Enable sales teams with decks and training; Collaborate on commercial structures and subscription models; Support customer lifecycle marketing initiatives.
Seniority
Mid-level, hands-on IC