Regional Marketing Manager (São Paulo, Brazil)
Core
Lead regional demand generation and field marketing for Figma's launch in Latin America, driving lead generation, revenue growth, and brand awareness across Brazil and Mexico.
Role type
Senior B2B Marketing Leader (Regional)
Builds
Regional demand generation strategies, localized field marketing campaigns, and digital content programs for the LATAM market.
Domain
SaaS / Design Collaboration Tools / Latin America
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing leadership, full funnel demand generation, digital marketing mix optimization, vendor/contractor management, sales collaboration, budget management
Preferred skills
PLG/SaaS experience, Figma product knowledge, experience in Argentina/Chile/Colombia
Technologies
email, content syndication
Responsibilities
Adapt centralized global campaigns to LATAM nuances, create localized field marketing efforts, regionalize global content and programs, collaborate with regional sales teams, track and measure marketing program performance against budget, serve as the face of LATAM marketing
Seniority
Senior, hands-on IC
