Digital Marketing Specialist

Responsibilities

Marketing Automation and Campaign Management, Paid Digital Advertising, Website Management, Performance Monitoring & Reporting, Lead generation, Engagement rates, Conversion rates, ROI and ROAS, Social Media Management, Conversion rate optimization, Budget planning and forecasting, Build digital promotion campaigns for events and webinars. Required skills: 4+ years’ experience in a B2B marketing role, Track record of digital marketing success, Marketing automation experience, Strong project management skills, Good organisational skills, Creative problem-solver with a performance mindset, Data-driven decision making, Motivated, self-sufficient professional with attention to detail, Excellent verbal and written communication skills, Team player with positive, can-do attitude. Preferred skills: Experience with the following or similar web-based tools: PEGA, Hubspot, Brightspot, AdWords, Google Analytics, Monday, Survey Monkey, LinkedIn Sales Navigator, Adobe InDesign, Confluence, Canva, ON24. Experience in any of the following industries: IT, healthcare, supply chain. Technologies: HubSpot, LinkedIn Ads, YouTube Ads, Google Ads, Brightspot CMS, Google Analytics, AdWords, Monday, Survey Monkey, LinkedIn Sales Navigator, Adobe InDesign, Confluence, Canva, ON24. Seniority: Not specified. Domain: Healthcare, finance, manufacturing, supply chain.