Analista de Marketing de Performance Sr.
Core
Developing digital marketing strategies, planning and analyzing campaign results, and optimizing paid media performance for e-commerce brands.
Role type
Senior Performance Marketing Analyst
Builds
Paid media campaigns and data-driven growth strategies for e-commerce partners
Domain
E-commerce / Digital Marketing / Logistics Tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital strategy planning, A/B testing, KPI analysis (CAC, CPC, CPL, ROI), Budget management, Competitor research, UTM/Tracking implementation, Google Ads & Meta Ads management, Google Sheets & Slides, Google Analytics
Preferred skills
Market research, Process improvement, Strategic prioritization
Responsibilities
Develop digital strategies, Plan and execute A/B tests, Analyze campaign KPIs, Manage campaign budgets, Document test history, Research competitors, Implement tracking tags, Present action plans, Monitor platform updates, Prioritize projects
Seniority
Senior, hands-on IC