Performance Marketing Specialist - Google Ads
Core
Manage paid Google Ads campaigns (Search, Display, Shopping, Performance Max) to drive ROI and online visibility for clients.
Role type
Performance Marketing Specialist (Google Ads)
Builds
Online marketing campaigns and paid search landing pages
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, PPC strategy, keyword research, ROI analysis, ad copy optimization, landing page optimization, budget allocation, Google Analytics, Microsoft Advertising, SEO/SEM understanding
Preferred skills
Google Ads certification, Google Merchant Center management
Technologies
Google Ads, Google Analytics, Microsoft Advertising, Google Merchant Center, Excel, PowerPoint
Responsibilities
Manage budget allocation across campaigns, create and optimize ad campaigns and landing pages, analyze campaigns to increase ROI, conduct keyword research, monitor performance metrics, optimize ad copy for conversion rates, stay updated on Google Ads features
Seniority
Mid-level, hands-on IC