Digital Marketing Manager-Long Term contract
Core
Driving app growth, lifecycle marketing, and B2B demand generation through data-driven strategies to improve user acquisition, engagement, and long-term value.
Role type
Digital Marketing Manager
Builds
App user base, B2B leads, and co-marketing initiatives with partners
Domain
Fintech / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
App growth strategy, full-funnel acquisition campaign management, CRM journey design, B2B lead generation, performance marketing analytics, A/B testing, market research, SEO fundamentals, project management
Preferred skills
Advanced SEO knowledge, partnership proposal development
Technologies
Google Ads, Meta Business Manager, SEMrush, Google Trends, CRM systems
Responsibilities
Develop and execute strategies to grow core app metrics (downloads, activation, retention); Plan and manage full-funnel acquisition campaigns across paid, owned, earned, and partner channels; Design and manage personalised CRM journeys across onboarding, engagement, reactivation, and retention stages; Support B2B pipeline growth by planning and executing digital lead generation campaigns; Conduct market research and competitive analysis to identify growth opportunities; Track and analyse KPIs including acquisition, engagement, retention, ROI, and lead acquisition cost
Seniority
Mid-level, hands-on IC