Director, Channel Strategy, EUCAN & International
Core
Shape integrated channel strategy across paid, owned, earned, and emerging digital channels to drive customer experiences and business outcomes in EUCAN and International markets.
Role type
Director, Channel Strategy
Builds
Scalable frameworks, playbooks, and governance principles for omnichannel planning and investment decisions.
Domain
Healthcare / Life Sciences / Digital Marketing
Deliverable
product features
Required skills
Integrated channel strategy, omnichannel planning, cross-functional program leadership, media strategy, measurement frameworks, stakeholder management, strategic investment guidance.
Preferred skills
Regulated industry experience, AI-enabled discovery knowledge.
Technologies
AI-enabled discovery tools, digital engagement platforms.
Responsibilities
Lead integrated channel strategy across EUCAN and International markets; Shape omnichannel planning approaches; Partner across cross-functional teams; Provide strategic guidance on digital evolution; Establish standards and governance principles; Support strategic planning and investment decisions; Define measurement frameworks and KPIs; Identify innovation opportunities; Drive knowledge sharing and capability building.
Seniority
Director, strategic leadership