Application Marketing
Core
Own regional application marketing strategy and business growth for ADAS and Automated Driving in Greater China, connecting management, stakeholders, and product lines with the market and ecosystem.
Role type
Regional application marketing manager (automotive semiconductors)
Builds
System- and ecosystem-level value propositions, go-to-market plans, and business growth pipelines for ADAS/AD solutions
Domain
Automotive semiconductors, ADAS, Automated Driving
Deliverable
product features
Required skills
ADAS/AD technical depth, market strategy, ecosystem management, cross-functional alignment, competitive analysis, business planning
Preferred skills
Automotive SoC knowledge, algorithm/platform partner collaboration, customer adoption support
Technologies
ADAS, Automated Driving, domain computing, central computing, perception systems, integrated perception-and-compute architectures, SoC, sensors
Responsibilities
Own regional application market strategy and go-to-market priorities; assess market developments and competitive moves; maintain customer platform and program views; consolidate market signals into product and roadmap input; build trusted relationships with product lines; collaborate with ecosystem partners; develop value propositions and sales materials; manage business plan and opportunity pipeline; drive opportunities from architecture to adoption
Seniority
Mid-to-Senior, hands-on IC
