Performance Marketing Manager
Core
Drive qualified institutional leads and revenue growth for a blockchain-based OTC trading platform via digital performance channels.
Role type
Performance Marketing Manager
Builds
Paid acquisition campaigns (SEM, social, display, retargeting) for institutional crypto trading clients
Domain
Fintech / Blockchain / OTC Trading
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, budget management, ROI optimization, A/B testing, funnel analysis, targeting segmentation, marketing automation, landing page optimization
Preferred skills
Blockchain knowledge, creative campaign design, data analysis
Technologies
SEM, social media ad platforms, marketing automation tools, reporting dashboards
Responsibilities
Develop and implement comprehensive performance marketing strategies, manage campaign budgets, build tracking frameworks, execute A/B testing, analyze user acquisition funnels, create reporting dashboards, develop targeting segments, optimize landing pages
Seniority
Senior, hands-on IC