Principal Product Manager, Downstream CDx
Core
Oversees launch execution and continuation marketing for the Cardiac Diagnostics (CDx) portfolio, including hardware and software products, to meet revenue and customer satisfaction goals.
Role type
Senior Product Manager (Downstream Marketing)
Builds
Marketing plans, launch frameworks, and sales enablement tools for cardiac diagnostic devices.
Domain
Medical Devices / Cardiac Diagnostics
Deliverable
product features
Required skills
Product launch management, market segmentation, customer targeting, clinical evidence synthesis, financial analysis, KPI analytics, competitive response planning, regulatory process understanding
Preferred skills
MBA, strategic partner management, business model definition, HIPAA compliance knowledge
Technologies
None explicitly stated
Responsibilities
Develop and execute product launch plans and continuation marketing activities; Synthesize clinical evidence to shape strategy; Analyze sales trends and create dashboards for performance tracking; Lead KPI analytics and performance reporting; Develop tools and processes for tracking investment performance; Execute strategies to maximize product line profitability; Conduct market research and financial analyses; Support competitive response plans; Spend time in the field to gain market insights and build relationships with physicians; Assist in supply chain forecasts and revenue planning.
Seniority
Senior, hands-on IC