Senior Marketing Manager
Core
Accelerate growth and enhance commercial impact for the Intracept Procedure (Interventional Spine) by owning program execution across product positioning, market awareness, field enablement, and launch readiness.
Role type
Senior Marketing Manager (Medical Device)
Builds
Go-to-market strategies, marketing programs, and AI-powered automation capabilities for Interventional Spine products.
Domain
Healthcare / Medical Devices / Interventional Spine
Deliverable
product features
Required skills
Product positioning, Go-to-market strategy, Launch execution, AI-powered marketing strategies, Data analytics, Cross-functional leadership, Medical device product launch experience, Regulatory compliance, CRM management, KOL engagement
Preferred skills
None stated
Technologies
CRM, AI/automation tools, Predictive targeting, Account-based marketing, Intent-signal processes
Responsibilities
Develop business plans and marketing programs; Lead downstream go-to-market strategy; Implement AI-powered marketing strategies and automation; Partner with data teams to improve marketing systems and dashboards; Obtain and apply immersive knowledge of Interventional Spine products; Manage U.S. commercialization of new products; Partner with KOLs to gather clinical insights; Track KPIs and campaign performance; Ensure compliance with company policies and regulatory requirements.