Digital Media Performance Manager
Core
Implement media best practices, tests, and processes to maximize impact with customers across the enterprise.
Role type
Individual contributor performance marketing manager
Builds
Digital media campaigns and optimization strategies for healthcare professionals and direct-to-patient segments
Domain
Healthcare / Digital Media Performance
Deliverable
product features
Required skills
Media strategy, campaign optimization, data analysis, audience segmentation, agency management, privacy governance, AI evaluation
Preferred skills
Experience in Healthcare Professional and/or Direct-to-Patient roles, proficiency in Search, Social, Programmatic, and Endemic platforms
Technologies
Search, Social, Programmatic, Endemic, AI tools
Responsibilities
Partner with Digital Marketing Managers to define strategic role of digital media and optimize channel investment; Lead test-and-learn media strategies using data-driven experimentation; Develop audience strategies across HCP/DTR/DTP segments; Lead development and execution of BSC brand media campaigns; Partner with Corporate Analytics to align media measurement with enterprise data strategy; Establish governance and QA processes for consent signals and data-use rules; Serve as subject matter expert for media brand safety; Partner across Marketing and leadership to align media strategy with business priorities; Educate business teams on emerging media capabilities and responsible AI use; Build scalable tools and processes for digital media consistency.