Senior Manager, Commercial CRM
Core
Lead the CRM strategy, roadmap, and business case for Ford Pro's direct channel to commercial and fleet customers, translating business goals into campaigns and journeys that drive sales, service, and software adoption.
Role type
Senior Manager, Commercial CRM (Strategy & Leadership)
Builds
Ford Pro commercial vehicle ecosystem (Vehicles, Service, Software, Charging, Financing) for commercial and fleet customers
Domain
Automotive / Commercial Mobility
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, campaign management, stakeholder leadership, team building, marketing technology strategy, data governance, vendor management, performance analytics
Preferred skills
AI and agentic tools, commercial B2B buying behavior, change leadership
Technologies
Salesforce Marketing Cloud, CDP
Responsibilities
Define multi-year CRM strategy and roadmap; lead lifecycle journey programs from acquisition to retention; integrate CRM into go-to-market planning; report on performance and ROI to executive stakeholders; drive CRM data and technology roadmap; manage agency and vendor governance; define KPIs and run test-and-learn agendas.
Seniority
Senior, hands-on IC with people leadership