Ford Pro, Incomplete Vehicles Brand Manager
Core
Marketing lead and business owner for the F-650/F-750 & E-Series incomplete vehicle lines, accountable for driving sales, share, revenue, and profitability objectives.
Role type
Senior IC brand manager (commercial vehicles)
Builds
Vehicle order guides, go-to-market plans, and customer-facing materials for cutaway and Class 6/7 chassis cab segments
Domain
Automotive / Commercial Trucks
Deliverable
product features
Required skills
Brand management, pricing strategy, market analysis, cross-functional collaboration, project management, data interpretation
Preferred skills
MBA, commercial vehicle industry experience, incomplete-vehicle market knowledge, go-to-market planning, sales forecasting, brand positioning
Technologies
AccuQuote, TVM, MCR
Responsibilities
Own the business P&L and sales objectives for specific vehicle lines; Lead model-year pricing strategy and market-equation development; Author and maintain vehicle order guides; Manage the Truck Hotline for dealer and customer inquiries; Lead mix management, revenue optimization, and channel strategy; Represent the voice of the customer by gathering and synthesizing market insights; Partner with Field Operations and dealer councils to address ongoing needs; Champion team efforts and develop presentation materials for key dealer interfaces.
Seniority
Senior, hands-on IC