Manager, Shop & Buy Website
Core
Strategic digital marketing leader setting direction for Ford's website strategy, creative execution, and marketing technology deployment to connect business strategy with customer insights.
Role type
Senior IC Manager (Digital Marketing & Web Strategy)
Builds
Tier 1 consumer web experiences, integrated digital marketing strategies, and connected website campaigns for Ford vehicles.
Domain
Automotive, Digital Marketing, Web Strategy
Required skills
Cross-functional leadership, Campaign planning and go-to-market execution, Agency creative direction, Content strategy management, Data interpretation and strategic recommendations, Generative AI application, SEO and advertising technology knowledge, Program and project leadership
Preferred skills
Experience with Adobe Marketing Cloud (AEM, AAM, Analytics, Target), Salesforce, Agentic AI tools, Content Supply Chain advancement
Technologies
Adobe Marketing Cloud (AEM, AAM, Analytics, Target), Salesforce, Generative AI tools, SEO platforms
Responsibilities
Lead translation of business priorities into integrated digital marketing strategies, Serve as senior cross-functional lead across Product, Brand, and Digital teams, Own campaign planning and go-to-market execution for major launches, Direct agency creative teams in translating brand stories, Lead content strategy specialists in managing vehicle content, Partner with Analytics teams to advance test-and-learn plans, Monitor competitors and industry best practices, Own day-to-day core website operations, Drive process improvements across internal teams and partners
Seniority
Senior, hands-on IC
