Head of Digital Marketing & AI-Driven Growth
Core
Lead digital marketing strategy and execution using AI agents to drive growth, visibility in AI assistants, and personalized customer experiences for identity verification and fraud prevention.
Role type
Senior leadership digital marketing head (AI-driven growth)
Builds
AI-powered marketing engine, adaptive website, agentic lifecycle programs, and AI-assistant visibility (AEO) campaigns
Domain
B2B SaaS, Fintech, Identity Verification, Fraud Prevention
Required skills
Digital marketing leadership, AI agent development, AEO/SEO strategy, paid media management, agentic lifecycle marketing, web personalization, AI tooling fluency, data analytics, brand compliance
Preferred skills
Experience in regulated industries (banks/fintech), Salesforce/Marketo/6sense expertise, public thought leadership in AEO
Technologies
LLMs, agent frameworks, marketing automation, CDP, intent data platforms, Ahrefs, Mixpanel, Salesforce, Marketo, 6sense, Clay, Apollo, AirOps
Responsibilities
Build and lead a team operating alongside AI agents; develop AEO programs for AI assistants; manage full-funnel paid media with AI optimization; create adaptive website experiences; design agentic lifecycle marketing workflows; define AI-native attribution metrics.
Seniority
Senior, hands-on IC with leadership responsibilities
