Manager, Product Performance
Core
Drive growth of paid subscriber base for Ford's Integrated Services (BlueCruise, Connectivity, Rewards, etc.) by increasing conversion, reducing churn, and reactivating lapsed customers.
Role type
Manager, Product Performance (Growth & Lifecycle)
Builds
Ford's connected vehicle services and digital platforms for retail and commercial customers
Domain
Automotive / Connected Vehicles / Digital Services
Deliverable
product features
Required skills
Growth strategy, Subscription lifecycle management, Data analysis (funnel/cohort/churn), Cross-functional leadership, Experimentation design, Financial impact modeling
Preferred skills
Automotive/OEM experience, Loyalty/rewards programs, SQL, Global market experience
Responsibilities
Monitor paid subscriber portfolio and revenue targets; Convert growth opportunities into targeted initiatives; Own the growth opportunity pipeline; Drive trial-to-paid conversion with D2C team; Diagnose churn drivers and deploy retention interventions; Partner with Digital Product to translate data into roadmap priorities; Manage test-and-learn agenda and measure lift.
Seniority
Manager, hands-on IC