Performance Marketing Manager
Core
Lead strategy and execution of paid acquisition for premium EV Charging products via Google and Meta, focusing on high ROAS growth and profitable scaling.
Role type
Performance Marketing Manager
Builds
Paid media campaigns and analytical foundations for investment decisions
Domain
Electric Vehicle (EV) Charging / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Shopping, PMax, YouTube), Meta Advertising, budget management, ROAS optimization, test planning, data analysis, business case development, unit economics monitoring, creative strategy, e-commerce funnel optimization, product feed management
Preferred skills
EV consumer decision cycle expertise, high-value considered purchase experience (£1k–£2k ASP), cross-functional collaboration
Technologies
Google Ads, Meta Ads Manager, Google Analytics, Excel
Responsibilities
Manage end-to-end Google and Meta ad campaigns, build evidence-based business cases for budget scaling, conduct advanced performance analysis, collaborate with product and design teams on creative concepts, optimize e-commerce funnels and attribution paths, provide proactive insights to leadership
Seniority
Mid-Senior, autonomous IC