Trade Marketing Manager
Core
Steer trade marketing and channel strategy for modern channels, defining promo and in-store plans, setting KPIs, tracking results, and deriving key learnings to improve brand presence and campaign execution.
Role type
Trade Marketing Manager
Builds
Promo and in-store plans, launch initiatives for innovation, campaign execution
Domain
FMCG / Adhesives, sealants and functional coatings
Deliverable
product features
Required skills
Data analysis, MS Office proficiency, English (fluent), Italian (fluent)
Preferred skills
Experience in FMCG industry, Master's Degree in Economics, Management, Marketing or Trade Marketing
Responsibilities
Define and implement successful launch plan initiatives for innovation to reach targets, Close collaboration with various teams to reach the objectives (Sales, Marketing and Commercial Excellence), Improving brand presence and campaign execution across trade through excellence in in-store planning and execution