MARKETING SPECIALIST - AIR CONDITIONING
Core
Lead and execute the integrated marketing strategy for the Air Conditioning category to strengthen brand positioning and increase market share in B2B and B2C channels.
Role type
Category Marketing Manager (Air Conditioning)
Builds
360° marketing plans, digital campaigns, retail media actions, and commercial activations for LG Air Conditioning products.
Domain
Consumer Electronics / HVAC / Trade Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, B2B and B2C channel management, ATL/BTL campaign execution, retail media management, budget administration, ROI optimization, NPI process leadership, market and competitor analysis, stakeholder management with distributors and resellers.
Preferred skills
Digital marketing specialization, Trade Marketing, Category Management, Data Analytics, Branding.
Technologies
LG.com, Digital Marketing Platforms, Retail Media Platforms, CRM tools.
Responsibilities
Design and control the integrated marketing strategy for the Air Conditioning category; Develop and execute 360° marketing plans for B2B and B2C channels; Lead brand and product positioning for the category; Coordinate relationships with creative and media agencies; Administer and optimize the marketing budget; Map and coordinate the event calendar and commercial activations; Plan and execute B2B marketing initiatives; Manage strategic alliances with distributors and resellers; Monitor market trends and competitor activities; Lead the New Product Introduction (NPI) process and update product content on LG.com.
Seniority
Mid-Senior, hands-on IC (via careerplan.io/jobs/563087417616983-marketing-specialist-air-conditioning-at-lgcns)