Mobile Proposition & Go To Market Executive
Core
Lead proposition development and innovation for new customer offerings including incentives, shape and execute monthly, quarterly and annual plans, and work with commercial, delivery, and technology teams to build and deliver propositions to the market.
Role type
Senior Go-to-Market (GTM) Executive
Builds
New customer offerings, incentives, and marketing campaigns for Vodafone's mobile services
Domain
Telecommunications / Mobile Services
Deliverable
product features
Required skills
Proposition ideation, GTM planning, market intelligence analysis, customer insights, cross-functional collaboration, strategic planning, campaign management, pricing strategy, competitor analysis
Preferred skills
Telco market experience, Agile principles, influence and steering, marketing strategy implementation
Responsibilities
Deliver impactful GTM executions leveraging market intelligence and customer insights; Execute acquisition and retention through insight-led customer offers; Design and implement GTM plans across multiple sales and marketing channels; Manage propositions informed by market intelligence; Track competitor activity and market dynamics; Lead the monthly insight panel with Channels; Enable sales and channel teams with tools and knowledge; Support pricing strategies, promotional campaigns, and tactical offers; Work with the Product Owner to create vision for short- and medium-term strategy; Support Mobile GTM Governance and planning; Translate propositions into compelling marketing messages; Own briefing all campaigns to marketing and CVM teams ensuring legal and compliance sign off.
Seniority
Senior, hands-on IC