Senior Director, Product Marketing
Core
Own go-to-market strategy, positioning, and launch execution for Viber's consumer offerings including core communication, monetization products (eSIM, Viber Plus), and strategic commercial partnerships.
Role type
Senior Director, Product Marketing
Builds
Viber's super-app layer products and global go-to-market strategies
Domain
Consumer mobile apps / Messaging / Super-app ecosystem
Deliverable
product features
Required skills
Product marketing strategy, Go-to-market planning, Product positioning and messaging, User growth strategy, Cross-functional leadership, Data-driven decision making, Global market adaptation, Consumer app expertise
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define product positioning, messaging frameworks, and value propositions for diverse audiences; Lead go-to-market for strategic commercial partnerships to drive user growth; Develop go-to-market plans for monetization products from positioning to conversion; Partner with Product and Business to identify and activate growth levers across the consumer product funnel; Provide strategic direction and hands-on support to regional marketing leads.
Seniority
Senior Director, strategic leadership & execution