Marketing Expert - Customer Value Management (m/w/d)
Core
Develop and steer marketing measures along the B2C customer lifecycle to balance customer satisfaction and revenue growth.
Role type
Marketing Expert (Customer Value Management)
Builds
Marketing initiatives for B2C households across retention, value enhancement, cross-selling, and win-back.
Domain
Telecommunications / Customer Lifecycle Management
Deliverable
product features
Required skills
Customer segmentation, campaign management, data analysis, stakeholder communication, project ownership, cross-functional collaboration
Preferred skills
Agile methodologies, CRM experience, presentation skills
Technologies
Data analytics tools, campaign management platforms
Responsibilities
Design and optimize marketing initiatives for customer retention and value growth; Create campaign briefings and test concepts; Define target audiences and segments; Analyze campaign performance and derive recommendations; Prepare data-driven decision papers and presentations; Collaborate with Product Marketing, Brand, Sales, Digital, and Data Analytics teams.
Seniority
Entry-level to Mid-level (Bachelor's degree + first practical experience)