Base Growth Strategy Lead-Fixed Squad (11-Months Fixed Term Contract)
Core
Lead fixed base marketing strategy to drive value growth, retention, and upsell for residential customers via data-driven customer journeys.
Role type
Senior Growth Strategy Lead (Fixed Term)
Builds
Commercial-ready customer base, managed migrations, and recommitment campaigns.
Domain
Telecommunications / Customer Growth
Deliverable
product features
Required skills
Customer journey mapping, data-driven strategy, A/B testing, stakeholder management, commercial mindset, analytical skills, Pega (MCMM)
Preferred skills
Pega knowhow, AI-driven data approach
Technologies
Pega, Big Data, AI
Responsibilities
Lead fixed base marketing strategy management; Define target groups and customer journeys; Design personalized data-driven journeys; Lead real-time trigger and roadmap; Uncover growth areas and conduct A/B tests; Improve and monitor journey strategy; Manage in-contract retention and upsell commercial journeys.
Seniority
Senior, hands-on IC