Marketing Manager
Core
Lead end-to-end marketing ecosystem including brand strategy, e-commerce operations, product launches, and physical events for a growing brand.
Role type
Senior Marketing Manager (FMCG/E-commerce)
Builds
E-commerce stores (Shopee, Lazada), brand campaigns, physical events, influencer content
Domain
FMCG / E-commerce
Deliverable
product features | dashboards & analysis | client delivery
Required skills
strategic leadership, e-commerce operations, product lifecycle management, event planning, influencer management, social media strategy, data-driven performance scaling, creative direction, project management
Preferred skills
FMCG or E-commerce sector experience, hands-on platform management (Shopee, TikTok, Lazada), ad framework expertise (Facebook, Google Ads)
Technologies
Shopee, Lazada, TikTok, Facebook Ads, Google Ads
Responsibilities
Lead and mentor internal marketing team; manage e-commerce store growth and optimization; own product launch lifecycle; execute offline events and roadshows; build influencer framework and track performance; develop social media content strategy
Seniority
Senior, hands-on IC with leadership responsibilities