Growth Marketing Manager
Core
Own the full customer lifecycle across paid acquisition and retention to drive profitable, sustainable growth for fashion or jewelry e-commerce brands.
Role type
Growth Marketing Manager
Builds
Paid performance campaigns and lifecycle marketing flows (email, SMS, loyalty) for multiple brands
Domain
E-commerce (Fashion/Jewelry)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid performance management, lifecycle marketing strategy, data analysis, team leadership, budget allocation, cross-functional partnership
Technologies
Meta, Google, TikTok, Pinterest, email platforms, SMS platforms, loyalty platforms
Responsibilities
Own end-to-end growth strategy across acquisition and retention; Lead paid performance across multiple channels; Oversee lifecycle channels including email, SMS, and loyalty; Define and report on key growth metrics; Manage and mentor growth specialists
Seniority
Mid-Senior, hands-on IC