Digital Marketing Manager
Core
Develop and execute regional marketing strategy, drive demand generation, and optimize digital platforms for B2B and consumer markets across SEA.
Role type
Digital Marketing Manager
Builds
Regional marketing campaigns, digital platform presence, and Go-To-Market strategies for new product launches.
Domain
FMCG, consumer electronics, audio-visual manufacturing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital marketing strategy, demand generation, lead management, digital platform optimization, budget management, ROI analysis, Go-To-Market planning, team leadership, agency management, SEO, SEM, content marketing, marketing automation, CRM management
Preferred skills
Experience in FMCG/consumer electronics/audio-visual, marketing automation tools, CRM systems, digital marketing certifications
Technologies
Google Ads, Meta/Facebook Ads, email marketing systems, marketing automation tools, CRM systems
Responsibilities
Develop regional marketing strategy aligned with revenue objectives, drive demand generation across digital channels, optimize digital platforms for brand presence and conversion, track performance and manage budgets, lead Go-To-Market strategies, align channel and trade marketing activities, lead and develop the marketing team, act as liaison with regional stakeholders and Japan HQ
Seniority
Mid-Senior, hands-on IC