Director, Marketing - Mexico
Core
Lead consumer marketing strategy, audience growth, and sales marketing for Tubi's free streaming service in Mexico.
Role type
Director, Marketing
Builds
Culturally relevant campaigns, sales enablement, and trade marketing for Tubi in Mexico
Domain
Streaming media / Entertainment / Sports marketing
Deliverable
product features
Required skills
Integrated campaign leadership, audience insights, media optimization, sales enablement, storytelling, cultural nuance, stakeholder management
Preferred skills
Sports landscape expertise, women's football knowledge, mass consumer brand scaling
Technologies
Paid media, owned media, content-led initiatives
Responsibilities
Localize global marketing strategy, oversee 360° campaigns, leverage sports for acquisition, collaborate with content/growth/product teams, develop sales enablement, monitor KPIs
Seniority
Director, strategic leadership
