Analista de Marketing Digital - Consumer marketing Pl
Core
Leading digital media strategy and management for a global automotive brand, including organic and paid media, social media, CRM, and event activations.
Role type
Senior Digital Consumer Marketing Analyst
Builds
Integrated communication plans, social media strategies, email marketing campaigns, and brand event activations
Domain
Automotive industry, digital marketing
Required skills
Digital media strategy, paid and organic media management, social media coordination, CRM lead generation, event management, B2B and B2C communication planning, agency management, performance metrics analysis
Preferred skills
Integrated marketing project experience, agency-side experience
Technologies
CRM tools, social media platforms, digital media analytics tools
Responsibilities
Lead digital media strategy and performance tracking, coordinate social media agency and content production, manage B2B and B2C communication regimens, support commercial promotions and campaign planning, manage brand events and activations, align projects with local leadership and headquarters
Seniority
Senior, hands-on IC