Performance & Growth Marketing Manager (SEO-driven)
Core
Planning and executing growth marketing strategies focused on SEO optimization of money pages and site structure, performance campaigns, and user journey testing.
Role type
Growth Marketing Manager (SEO & Performance)
Builds
Content-driven comparison sites and service platforms
Domain
Digital Marketing / E-commerce / Betting Industry
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, SEO for user intent, site structure optimization, performance marketing (Meta/Google/native), GA4 analytics, A/B testing, data-driven prioritization
Preferred skills
Betting industry experience, large-scale SEO projects, marketing automation
Technologies
GA4, Meta Ads, Google Ads, Native advertising platforms
Responsibilities
Develop and implement growth marketing strategies, optimize SEO for money pages and site architecture, manage performance campaigns, analyze user behavior and channel efficiency, collaborate on UX/CRO tests, build reporting systems
Seniority
Mid-level, hands-on IC
