Senior CRO Manager - Organic Search
Core
Lead full-funnel experimentation and optimization for organic search and direct traffic channels to drive business outcomes across digital properties.
Role type
Senior CRO Manager (Organic Search)
Builds
Optimized search visibility and conversion performance for Rocket Mortgage storefronts and partner properties.
Domain
Fintech / Mortgage / Real Estate / AI Search
Deliverable
production ML models | product features
Required skills
Conversion rate optimization (CRO), A/B and multivariate testing, experimentation methodology, SEO principles, web analytics, AI tools proficiency, schema markup knowledge
Preferred skills
Full-funnel user journey testing, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), cross-functional team leadership
Technologies
Optimizely, Amplitude, Claude, Gemini, ChatGPT
Responsibilities
Design and execute A/B, multivariate, and time-based tests for SEO impact; Collaborate with SEO and product teams to identify high-impact testing opportunities; Measure and analyze the impact of SEO-related changes over time; Mentor junior team members on testing best practices and AI tool usage
Seniority
Senior, hands-on IC