(Senior) Field Marketing Manager
Core
Lead strategic planning and execution of complex regional marketing initiatives, events, and Account-Based Marketing (ABM) programs to drive lead generation and revenue impact for the EMEA region.
Role type
Senior Field Marketing Manager
Builds
Regional marketing campaigns, events, and ABM initiatives
Domain
B2B Field Marketing / EMEA Region
Deliverable
product features
Required skills
Strategic planning, Event management, Account-Based Marketing (ABM), Stakeholder management, Data analysis and reporting, Project management, CRM and MarTech proficiency
Preferred skills
Experience in matrixed global organizations, Localization expertise
Technologies
Marketing automation tools, CRM platforms, Campaign management systems
Responsibilities
Coordinate complex regional marketing initiatives aligned with global strategy; Manage end-to-end execution of regional events and campaigns; Partner with sales to identify target accounts for ABM initiatives; Track and report on regional marketing performance against KPIs; Act as a trusted advisor to sales leadership and the Field Marketing Director
Seniority
Senior, hands-on IC
