Web Strategy and Optimisation Specialist SG
Core
Build a data-led roadmap translating campaign intent into conversion-optimized experiences for www.cimb.com.sg and related web properties, connecting strategy to commercial outcomes like applications, lead quality, CAC, and ROI.
Role type
Senior IC web strategy and CRO specialist
Builds
Conversion-optimized landing pages, digital experiments (A/B tests, personalization), and data-driven web property updates
Domain
Digital banking / Performance marketing / Web analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Conversion Rate Optimization (CRO), Web Strategy, Performance Marketing, Project Management, Adobe Analytics/GA4, Tag Management (Adobe Launch/GTM), End-to-end experimentation (quantitative & qualitative research), HTML/CSS, JavaScript/jQuery, Accessibility best practices, SEO-aware UX writing, Information Architecture
Preferred skills
Relevant certifications in analytics, experimentation/CRO, or UX
Technologies
Adobe Analytics, GA4, Adobe Launch, Google Tag Manager, AEM
Responsibilities
Build data-led roadmaps for campaign intent and conversion optimization; Own landing page roadmaps for performance marketing campaigns; Lead full lifecycle of digital experiments including A/B tests and personalization; Define and track key metrics (conversion rate, bounce rate, funnel progression, lead quality); Lead QA process for releases ensuring usability, responsiveness, and tracking accuracy; Ensure compliance with PDPA and internal governance processes
Seniority
Senior, hands-on IC
