Performance Marketing Manager
Core
Lead and optimize B2C paid social advertising campaigns on Meta and TikTok to drive ROI and growth.
Role type
Senior Performance Marketing Manager (B2C)
Builds
B2C paid social campaigns, email marketing integrations, and conversion optimization initiatives.
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2C paid social strategy, Meta Ads management, TikTok Ads management, email marketing integration, CRO, A/B testing, team leadership, creative strategy, data analysis, workflow scalability
Preferred skills
Creative copywriting, cross-functional collaboration, emerging trend adoption
Technologies
Meta (Facebook, Instagram), TikTok, email marketing platforms
Responsibilities
Design and optimize paid social campaigns for B2C clients, analyze campaign performance to adjust ad spend and targeting, integrate email marketing with paid strategies, manage and mentor media buyers and creative specialists, collaborate on ad creative development, implement A/B testing for creatives, lead CRO initiatives for landing pages, establish scalable processes for marketing campaigns
Seniority
Senior, hands-on IC with team leadership
