Product Marketing Manager
Core
Bridge between Product, Marketing, and Sales to structure and execute go-to-market strategies for new products and features in the digital signature and identity space.
Role type
Product Marketing Manager (SaaS B2B)
Builds
Go-to-market strategies, product positioning, sales enablement materials, and user adoption campaigns for digital signature and identity solutions.
Domain
SaaS B2B, Digital Signature, Identity Management, Latin America
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, cross-functional collaboration, competitive analysis, user research, sales enablement, content creation, data-driven decision making
Preferred skills
Knowledge of digital signature/compliance markets, LATAM expansion experience, product analytics tools (Mixpanel, Amplitude, Metabase), technical background
Technologies
Mixpanel, Amplitude, Metabase
Responsibilities
Structure and execute go-to-market strategies for new products and features; Define competitive positioning and value narratives; Coordinate cross-functional launches; Create release notes and educational campaigns; Develop feature adoption strategies; Produce sales enablement materials and train commercial teams; Conduct user research and competitive analysis; Define and track launch success metrics
Seniority
Mid-level, hands-on IC