Senior Marketing Manager
Core
Develop and execute omni-channel marketing strategies (traditional and digital) to drive customer acquisition, retention, and loyalty for automotive or multi-brand retail clients.
Role type
Senior Marketing Manager
Builds
Annual/quarterly marketing plans, print/radio/outdoor/in-store campaigns, CRM strategies, and promotional materials
Domain
Automotive / Multi-brand retail
Deliverable
product features
Required skills
Marketing strategy planning, market research, competitor analysis, budget management, CRM implementation, omni-channel campaign execution, vendor coordination, KPI definition and tracking, content development
Preferred skills
Masters degree in Marketing or Business, experience in automotive or multi-brand retail
Technologies
CRM systems, SEO tools, email marketing platforms, advertising platforms
Responsibilities
Develop and manage annual/quarterly marketing plans aligned with sales targets; Plan and execute print, radio, outdoor, and in-store marketing campaigns; Lead CRM strategies to drive acquisition, retention, and loyalty; Ensure consistent brand messaging across all channels; Track and report on marketing KPIs and provide data-driven insights
Seniority
Senior, hands-on IC