Director, Paid Social
Core
Lead paid social strategy to grow audience, engagement, traffic, content reach, and revenue for The New York Post's multi-platform media business.
Role type
Director, Paid Social
Builds
Paid social campaigns, sponsorship solutions, and advertiser programs across Meta, TikTok, YouTube, LinkedIn, Snapchat, and X.
Domain
Digital Media / Publishing
Deliverable
product features
Required skills
Paid social strategy, campaign management, optimization, audience development, bidding, budget management, cross-functional collaboration, data analysis, dashboard creation, platform expertise (Meta, TikTok, YouTube, LinkedIn, Snapchat, X)
Preferred skills
Photo/video editing, social content creation, writing, copy-editing, experience in publisher/media/agency/entertainment environment
Technologies
Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, Snapchat, X
Responsibilities
Own paid social strategy across portfolio; lead and mentor a team of paid social professionals; develop and execute end-to-end paid social strategies; manage and optimize campaigns across multiple platforms; partner with editorial, sales, and marketing teams to drive monetization; build performance dashboards and reporting frameworks; identify and test new platforms and optimization techniques.
Seniority
Director, hands-on leadership